The food pyramid has received a welcome boost from a group of food manufacturers and retailers. They call their initiative Take a Peak. The project will promote the U.S. Department of Agricultures MyPyramid. The innovative program will be taken to the streets, or should I say the aisles. It will be taken directly to the grocery store aisles where consumers ultimately make their food choices. Take a Peak will provide easy to follow advice. They will also be on the lookout for consumers to make small progressive changes in their purchasing and diet habits. The food industry is definitely taking up the challenge to assist consumers in making healthier choices. So far the response has been terrific. Increasing awareness will translate eventually into healthier people. The program combines governments food pyramid guidelines with the tremendous food marketing clout of the Take a Peak members. It is an important collaboration that will benefit individual consumers as well as our nations public health. Research indicates that consumers are eager for healthier food choices. They also require dietary information that will help them control the ingredients in their meals. Consumers have become serious about healthier eating at home. Take a Peak is an excellent example of the creative collaboration that can reach millions of consumers and help change eating behavior. Spreading its message far and wide, Take a Peak initially launched in 17 states and 2,000 retail locations. This important drive will reach millions of consumers. They are using items such as: 1. point of purchase messages and materials 2. aisle banners 3. informational kiosks 4. floor graphics 5. educational coupon booklets 6. and other displays in grocery stores nationwide. Take a Peak provides consumers with ways to steadily transition to healthier diets in a way that fits their lifestyles. The products featured provide consumers with realistic and practical solutions to their food and beverage needs. These foods are also consistent with the aims of the food pyramid. The featured food items show how the small changes in product choices can help consumers enjoy the foods that provide the most nourishment for themselves and their families. Only food and beverage products that meet specific nutritional criteria are included in the program. These targeted items must also provide a meaningful contribution toward helping consumers meet the goals consistent with the food pyramid guidelines. Surveys indicate that there is room for consumers to improve their food choices. Even modest incremental improvements can have a significant impact on public health. This initiative is a clear indication of what can materialize when the collective creativity of related organizations is pooled. The outcome is always a win win situation. It is apparent that the food industry giants do not have dollars and cents as their singular goal. Wrapped up in this program is a sense not only of corporate responsibility, but also a sense of caring. Something so obviously missing from most business deals today.More about diet

I had desperately wanted to ride the S4R Monster

I decided to collect it by trailer, so first impressions had to wait until I could actually take it out on the road without falling off! A couple of days later I got my first chance to go out on a dry day. The roads were good, they were pretty empty and the once leafy and green Oxfordshire lanes opened up into the distance - suddenly the Ducati Monster S4R made perfect sense to me!

I wound the throttle open for the first time, and the most powerful production Monster yet surged away with enough grunt to almost bend its fancy new one-piece aluminium handlebars. This is one seriously fast bike I said to myself, trying to hang on with grim determination! Seconds later as I changed into 5th gear I suddenly realised that I had just past the 130mph mark and it was still accelerating hard! Now this is not surprising as the desmo motor, until recently, powered the top of the line supersport 996 series But take a good look around the S4R and you will notice a number of things that stand out to make this bike something really special.

Take the single sided swing-arm for instance, in essence very similar to that found on the MH900e Hailwood bike. It's as stiff as the old twin-sided version and the same weight, but Ducati have added this for pure style and not performance. It's a beautiful creation and is truly impressive to look at, I don't know what it actually does for the bike, but hey it looks very cool! Go around to the other side and take a look at those twin stacked pipes, they look fantastic and actually sound good as standard to! We have carbon trim all over the place, carbon front mudguard, radiator side guards, desmo valve gear covers, side panels, etc, etc. No this bike is not just about a bigger engined Monster, it's a design statement by Ducati, and a great one at that. The Monster concept has evolved gloriously over the past 10 years, and the new S4R is a far more aggressive machine than all its predecessors put together.

Like the previous S4 and every other Ducati, the frame is a beautiful colour coded tubular-steel trellis creation, but now many of the bolt-on bits are new to the S4R. Up front you now get new 43mm inverted Showa forks with titanium-nitride coating and better internals, together with a fully adjustable Showa rear shock. The new footrests have been placed 70mm closer together to give increased ground clearance on cornering, and the passenger pegs now mount on separate hangers, allowing easy removal for track days.

In the engine department the mods have been kept pretty modest and have been limited to the intake and exhaust. A larger airbox from the Monster S4 teams up with shorter intake trumpets to give the S4R even more added grunt. The peak power is a claimed rear-wheel output of113 bhp at 8750 rpm--12 hp up on the S4, worlds apart from the original M900's claimed 73 bhp rear-wheel output!

Most riders seem to buy the Monster for around-town use as much as anything else, but here the S4R is far more demanding and less at home than its lesser powered or more user friendly stablemates. The S4R has a slightly higher seat height, and higher footpegs, but the riding position is not uncomfortable in town due to the higher and wider bars, reasonable steering lock and its fairly upright riding position. Where it falls down as a town bike is as much to do with the nature of the engine and it origin. No one can say that the 996/998 is a good town bike, liken this to the S4R engine characteristics, and you have one and the same. The fuel-injected S4R doesn't have an automatic "choke" (there's a lever on the bar), which in town makes the big Monster feel a bit hungover from cold or low winter temperatures. The clutch has to take a lot of punishment and has to cope with shed-loads of torque and power from the S4R, therefore in town it feels heavy after a while, this coupled with a little snatchiness at low revs from the fuel injection makes it a bit hard to cope with heavy traffic and slow town riding.

But...As you exit the town and hit the open road all those urban frustrations instantly disappear when you open that throttle wide. Now the Monster takes on a different guise, suddenly it comes alive with raw power and torque, that legendary Ducati handling takes over, and out of those twin stacked cans comes the noise of a v-twin on song.

The S4R with its extra horsepower and increased torque charges smoothly through the midrange and on to its 10,500-rpm limiter without the slighest hesitation. As you gain speed clutchless changes are a pleasure with this super smooth gearbox (one of the best I have ever used on any Ducati), and suddenly you find yourself hitting speeds usually reserved for fully faired superbikes. The oly problem at these sort of speeds is neckache, that tiny little flyscreen cowl really does work but its just not enough to sustain any real speed for long. Still it's worth a few aches and pains to ride the Monster up there with the fast boys, and embarass a few while your'e there!!

The S4R is a rev-hungry bike, it loves to be nailed off the lights, off roundabouts and out of corners, in fact it just loves to be nailed everywhere!! The S4R is exceptionally good on average roads and twisty lanes thanks to the super rigid trellis frame, racy steering geometry and fairly firm Showa suspension, it cope well with just about everything thrown at it. Weighing in at around 188kg, the Monster is reasonably light, and with those wide bars and fairly upright riding position it gives you plenty of leverage for flicking through as many turns as you can find. I could not fault the handling on the Monster S4R, on every occasion I rode it it still surprised me just how capable this bike was, now if only I can get hold of another one for the summer!!